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About Us

Fresh Clarity are Shropshire-based accountants and business development specialists who support a range of small businesses, with a key focus on organisations within the care sector. From our offices in Wem, we work with care-focussed organisations throughout Shropshire, Cheshire and the West Midlands. 

Many of the business owners we work with experience the same challenges. They’re tired of working long hours and carrying the stressful burden of their business, but aren’t sure what or how to change. They’re worried their competitors are getting ahead, but they don’t know how to make a difference. Often, they’ve lost track of their goals and forgotten why they started a business in the first place.

That’s when you need Fresh Clarity. We have a wealth of experience working with care sector businesses, and can give you the perspective, tools and confidence you need to grow – so that you can focus on delivering the life-changing services that first inspired you to set up.

Fresh Clarity works in a very different way to most traditional accountants. With us, you’ll get so much more than just a set of confusing numbers and balance sheets. You’ll get fresh insight, jargon-free guidance, a clear plan of action and total clarity over exactly where you’re heading. As cloud accountants, we can support your business online and in person, using a suite of powerful tools to view and track your financial data and business performance.

Whatever stage of your business journey you’re at, we have a support package to suit your current situation – whether you need to get more focus on what your finances look like, you’re ready to take the next brave step to sustainable growth, or you’re ready to get ahead.

Switching to Fresh Clarity from your existing accountant is as easy as a couple of clicks – following your Discovery Call, if you’d like to go ahead, we’ll gather all your details, and those of your current accountants, then email you a transfer form to sign.  That’s it – we’ll do the rest.