Welcome to Fresh Clarity, an expert team of chartered accountants and business development specialists for the superheroes of the care sector. 


We help care-focussed businesses across Shropshire and beyond by giving them the financial and organisational clarity they need to stabilise, transform and grow.

Fresh Clarity’s extensive experience of supporting public and private sector care organisations gives us a deep understanding of both the challenges and opportunities care-focussed business owners are presented with, and we’re here to help.

Our unique approach will help you cut through the numbers to get a clearer picture of what’s really happening in your organisation, combining smart accounting with insightful business consultancy to help you build a business that works for you, your staff and your clients.

Choose your support package

Fresh Clarity offer three accountancy packages for care-focussed businesses, each designed to support you at different stages of your business journey. Find the right package for you below.

Get total financial clarity on where your domiciliary care business is right now, so that you can make better informed decisions. With Focus, you’ll get:

  • Online support, quarterly reports and personalised videos to talk you through everything
  • A full business system health check
  • Advice on tools to benefit your business
  • Financial Awareness Coaching
  • Implementation of our buffer system.

Transform your care business into a profitable and sustainable enterprise that’s successful now and in years to come. With Future, you’ll get:

  • Total clarity on your purpose and vision
  • Hands-on support to get you where you need
  • A clear and structured business plan
  • Guidance on finding your ideal clients
  • Cashflow confidence with a 12 month forecast
  • Quarterly business coaching sessions
  • Insightful seminars to boost your knowledge
  • Implementation of our buffer system.

Our Freedom package is designed to help you build on your business and personal wealth, available to business owners by invite only.

Your journey starts here...

Whatever stage of the journey you’re at, if you’re ready to take control of your care business and start seeing your goals become a reality, get in touch today to arrange a free discovery call with our friendly team – and find out how Fresh Clarity can help you to succeed.

Book a Discovery Call


Fresh Insights


How To | Make Resolutions

What are your New Year’s resolutions? January always gives us an opportunity to re-evaluate our goals and think about what we want to achieve in the months ahead.

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How To | Make Tax Digital

With so many of our everyday business operations taking place online, it’s surprising that tax returns can still be filed on paper. But that’s about to change.

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How To | Reward Yourself

How often do you reward yourself as a business owner? I don’t mean paying yourself a salary or taking a dividend, but giving yourself a reward for something you’ve achieved?

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Dreading your financial year end?

Do you dread preparing your accounts and taxes ready for the financial year end to? When you sit down and crunch the numbers, are the results and tax bill a complete surprise? You’re not alone.

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How To | Set Goals

Setting goals is incredibly important, but so many people shy away from doing it. Often, it’s down to fear. Some fear failure, some fear the implications of success. But what happens when you don’t set any goals? read more…

How To | Get Work Life Balance

When you run a small business, it’s becomes a big part of your life – and it’s all too easy for the lines between the two to become blurred, resulting in a loss of work-life balance. How can you regain that balance in your life?

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5 signs you might need help with bookkeeping

Running a small business often means you juggle lots of different hats. There’s the marketing, admin, emails, IT, tea making and – of course – bookkeeping. But how do you know when it’s time to let go of the bookkeeping and bring in a professional?

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